Michael Jordan’s daughter, Jasmine Jordan, who is her father’s namesake brand’s marketplace manager, has played a key role in its presence in the women’s basketball space.
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When the Jordan Brand first entered the NIL space, it made a bet on women athletes that has since paid off, thanks to record-breaking viewership across women’s basketball over the past two years.
According to Forbes, Jasmine Jordan personally oversaw the signing of Kiki Rice, Kiyomi McMiller, Mikayla Williams and Bella Hine. So, she was among the happiest when Michael Jordan’s brand signed ESPN’s No. 1 prospect from the class of 2026, Saniyah Hall, to a NIL deal in July.
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