“Lookin’ game ready”: Michael Jordan’s son Marcus Jordan gives Luka Doncic shoutout for repping his upscale boutique

Marcus Jordan, the polarizing son of NBA icon Michael Jordan, gave a nod to Lakers star Luka Doncic for rocking apparel from his Trophy Room boutique.

An Instagram fan account for Kevin Durant, @DURANT, shared a highlight reel of Doncic during his first offseason with the Lakers, noting his noticeably slimmer physique. Among the photos, Doncic was seen wearing an Air Jordan x Trophy Room tee featuring a small rectangular graphic of Michael Jordan on the front.

The image made its way to Marcus Jordan, who acknowledged Doncic for sporting his brand, which is described as “an elevated retail boutique, inspired by the trophy room within the Jordan family residence.”

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“(Luka Doncic) lookin’ game ready in @TrophyRoomStore,” Marcus wrote in his Instagram Stories.

Doncic, a flagship Jordan Brand athlete, signed with the company on Dec. 12, 2019, becoming its first European-born signature player.

He’s central to Jordan Brand’s basketball portfolio, headlining a line that includes the Luka 4 and Luka .77 sneakers, along with co-branded apparel.

In August 2023, Jordan Brand extended its partnership with Doncic through 2029, solidifying his role with the company.

NFL star says Jordan Brand scored big with Luka Doncic’s move to LA

When Luka Doncic was unexpectedly traded in February from the Dallas Mavericks to the LA Lakers in a blockbuster deal for Anthony Davis, it sent shockwaves across the league.

While debate continues over which team came out on top, LA Rams wide receiver Puka Nacua believes Jordan Brand was one of the biggest winners. Nacua, who also reps Jordan Brand in the NFL alongside Dak Prescott and Jalen Hurts, sees major marketing potential in Doncic’s move.

“He’s a global superstar,” Nacua told Sportico. “(Luka) coming from a different country and now coming to one of the biggest markets in world (with) one of the best organizations in the NBA — that’s big-time for Jordan Brand.

“He’ll bring new eyes and new fans. He’s a whole new personality in LA, and that’s a huge thing.”

As Doncic becomes extension-eligible this offseason, his future with the Lakers is one of the major storylines for a team looking to rebound after a first-round playoff exit.

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About the author

John Ezekiel Hirro

John Ezekiel Hirro is an experienced NBA and WNBA journalist at Sportskeeda, with over five years in the field as a news correspondent, sports writer, and Editor-in-Chief. His sports writing career began in high school, where he garnered numerous accolades, including being named the national sports writing champion in 2016.

He earned his journalism degree from the University of Santo Tomas in the Philippines in 2024 and served as the Editor-in-Chief of The Varsitarian, the university's official student publication, for four years—the longest in history.

A passionate basketball enthusiast, he became a fan of the OKC Thunder during the Russ-KD-Harden era. Russell Westbrook, his all-time favorite athlete, impressed him by stepping up as MVP after Kevin Durant's departure. His current favorite players include Shai Gilgeous-Alexander, Jalen Williams and Chet Holmgren, who he believes are the future of the OKC franchise.

He excels in game analysis and rapid news story turnaround, drawing inspiration from the journalistic styles of Woj and Shams. He emphasizes thorough research to ensure accuracy in his articles. One of his most memorable moments is Russell Westbrook breaking Oscar Robertson's record with his 42nd triple-double and securing a 106-105 victory over the Denver Nuggets with a buzzer-beating 3-pointer. Outside of writing, he enjoys listening to music and creating Spotify playlists.

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